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Positioning Analysis Form

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To obtain a free, instant positioning analysis, simply complete the following form and then press the Analyze Positioning button.  Please answer every question.  All your information will be kept strictly confidential.

  1. If your customers were completely honest, we'd find that they:

  2. love your services
    are not fully satisfied with your service
    I'm not really sure what they would say.
    Frankly, I'm a little afraid of what they might say.
    This question is not relevant to our company at this time.


  3. Please complete the following position statement form.  As an example, here's our position statement:
    PositionLab is a marketing consulting company serving small to mid-sized services-oriented companies by helping them develop the best position for their company and promote that position successfully in the marketplace.  Unlike other consultancies (advertising agencies, PR firms, etc.) we uniquely focus on your marketing position which ensures that all your marketing efforts emanate from a solid, defendable, desirable positionmaking it easier for customers to buy.

    Our company (insert company name, e.g., "Standing and Cornish")

    is (who you are, e.g., "a law firm")

    serving (target market you serve, e.g., "high net worth individuals in the tri-state area")

    offering (what you offer/what need you fill "estate planning services")

    Unlike (who you compete against; don’t leave this blank—at the very least, you compete
    against prospects doing this themselves or choosing to do nothing at all; e.g., "large firms")

    we (what is unique about you, e.g., "focus on family harmony")

    which (the primary benefit/value proposition, e.g., "ensures your family will be well cared for")


  4. How hard was that?

  5. Easy - it was at my fingertips.
    A little challenging - took me a couple of minutes.
    Harder than it should have been and/or I'm not sure it's right.

  6. If we asked your employees in sales and marketing to write out a position statement, how would it compare to yours?

  7. It would be very similar.
    It would probably be somewhat different.
    It might be quite different.

  8. If we showed a copy of the position statement you just wrote out to your existing customers, what percentage would think that it was describing your company?

  9. 75% or more
    50-75%
    25-50%
    Less than 25%
    This question is not relevant to our company at this time.

  10. If we showed a copy of the position statement you just wrote out to prospects in your target market, what percentage would think that it was describing your company?

  11. 75% or more
    50-75%
    25-50%
    Less than 25%
    This question is not relevant to our company at this time.

  12. What market share do you have in your target market?

  13. We are the market share leader.
    We are the #2 player.
    We are somewhere between #3 and #13.
    A very low percentage.
    This question is not relevant to our company at this time.

  14. In the past year, or since you last refined your position (whichever is more recent), our market share
  15. has:
    definitely increased.
    probably increased.
    stayed roughly the same.
    probably decreased.
    definitely decreased.
    This question is not relevant to our company at this time.

  16. How well would your customers say you distinguish yourself from your top two competitors?

  17. Our company is fairly distinct in our customers' minds.
    Our company is not very distinct in our customers' minds.
    I'm not sure.

  18. How well would your prospects say you distinguish yourself from your top two competitors?

  19. Our company is fairly distinct in our prospects' minds.
    Our company is not very distinct in our prospects' minds.
    I'm not sure.
    Our prospects don't know who we are.

  20. What level of confidence do you have that you are offering the right products and services to the right market?

  21. 99-100 percent sure
    85-98 percent sure
    60-84 percent sure
    Less than 50 percent sure
    I'm pretty sure we are not offering the right products and/or services to the right market.

  22. Our pricing is:

  23. definitely too high.
    possibly too high.
    definitely about right.
    probably about right.
    definitely too low.
    possibly too low.
    I'm not sure.
    This question is not relevant to our company at this time.

  24. Our marketing plan is:

  25. updated quarterly.
    updated annually.
    rarely, if ever, updated.
    We really don’t have a marketing plan.

  26. Our target market is:

  27. very narrowly defined
    well defined, and somewhat broad
    somewhat open-ended
    broad—we don’t like to limit our market
    We're not really sure what our target market should be.

  28. When we promote any of our products or services, we tend to:

  29. focus on a single key feature or benefit.
    focus on 2-3 key features or benefits.
    focus on 4-5 key features or benefits.
    focus on 6 or more key features or benefits.
    We don’t really focus on the features or benefits of using our products or services.
    This question is not relevant to our company at this time.

  30. We validate client satisfaction by:

  31. commissioning independent third-party studies.
    sending out surveys.
    periodically, systematically contacting our customers and asking them.
    non-systematically checking in on clients from time to time.
    We have a sense of client satisfaction, but we don’t really do any formal checking.
    We are not really aware of our clients' level of satisfaction.
    This question is not relevant to our company at this time.

  32. Please enter your email address. Note: PositionLab's policy is that we will not share your email and other company information with anyone, ever.
  33.  

    Enter email address:

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